Independent. Accessible. Fair.
AFRICAN DEVELOPMENT BANK
IRM, located in Abidjan, Côte d’Ivoire, provides recourse for people negatively affected by African Development Bank funded projects. Tétro collaborated with a broad range of stakeholders to clearly visualize and communicate the organization’s new brand, while taking Africa’s cultural diversity into account. Our work included brand strategy sessions, logo concept and system development, brand guidelines and various applications.